I’m a Shopping Editor Who Gets Hundreds of Emails a Day – Here are 24 Buzzy Product Launches to Know About

With getting married later this year, I'm continuing to eye product launches that are ideal for building your home. This new cookware bundle from Caraway has 21 pieces, spanning stainless steel pans and birch wood utensils. It even comes with a spoon rest and corresponding steamer baskets. It's the perfect set for beginners in the kitchen who are truly starting from scratch. ($769.25, Caraway)

While this hair-care brand The Rootist has been around for a bit, I recently tried it out for the first time. I love this Pre-Shampoo Scalp Clarifying Rinse and use it once a week before I wash my hair. It has AHA and apple cider vinegar to gently exfoliate my scalp, while clearing away dirt and excess oil. My scalp has felt extra-clean (without being stripped), and so far I find that I can go longer between washes since using. The nozzle makes it easy to apply, too. ({{dynamicPrice}}, Amazon)

Skinfix is one of those luxe skincare brands that I think is deeply underrated, especially if you’re prone to eczema like myself. Its new Brighten + Firm Vitamin C Serum has a gentle, yet potent form of vitamin C and two advanced peptides. With consistent use, you can see fine lines and dark spots begin to fade in as little as a month. ($69, Skinfix)

If your skin is extra-sensitive and dry, Prequel’s new Barrier Therapy Rich Cream is for you. It’s formulated with colloidal oatmeal, ceramides, and allantoin to calm redness from dryness and eczema flare-ups. Like pretty much all of Prequel’s products, you get a ton of product for the price. I love that you can also use this on your face too — a noteworthy dupe for Dieux’s new moisturizer, if you ask me. ($20, Prequel)

I reach for my Jenny Bird earrings multiple times a week, so these new Padlock Heart Huggies would make for a fantastic Valentine’s Day gift. They’re finished in 14-karat gold and have hinged backings. ($138, Jenny Bird)

I swear by Crown Affair’s Leave-In Conditioner, especially on air-dry days, so I’m excited that it’s releasing a dedicated air-dry= cream. While I love the leave-in, it doesn’t hold my wave’s natural texture for long, so I’m hoping that this product will. Not to mention, it comes in the brand’s cult-favorite fragrance (that smells like clean laundry). ($38, Sephora)

I just preordered my tickets for Emerald Fennell’s Wuthering Heights. To get in the spirit, I’d suggest ordering the movie’s cookie collab with Last Crumb to sneak a couple into the theaters with you. Expect flavors like classic chocolate chip, oatmeal fig pear, black forest cake, red velvet, Biscoff crunch, and chocolate lava. Be warned: These cookies are giant and meant to be shared. ($140/12-pack, Last Crumb)

Jen Atkin’s hair-care line, Mane, recently released a dry shampoo with a mousse-like texture. I tested it out for a couple of weeks, and I love how clean it makes my hair feel. Compared to other powdery, aerosol dry shampoos, this one actually feels nourishing without drying out my hair. To use, apply a golfball-sized amount into the palm of your hands, then rub it into your scalp. It feels weird at first, but it will absorb the more you rub it in. ($26, Sephora)

Schick’s razors are great because the thick bands of moisture mean you can just add water to shave. Now, the brand has launched a mini version of its bestselling Hydro Silk Razor. Plus, it comes with a compact carrying case that doubles as a razor stand. ({{dynamicPrice}}, Amazon)

I’ve been singing the praises of Oat Haus’ Granola Butter for years. If you haven’t tried before, it’s basically a “healthier” cookie butter made of oats, so it’s a solid swap for nut butter. The brand just launched their own line of granola. I’m eyeing the Cookie Dough flavor for snacking, as a breakfast topper, and dessert. ($5.99, Target)

Skimm’rs and our editors alike love Affresh’s dishwasher- and washing machine-cleaning tablets. I recently discovered they have garbage disposal tablets, too, so I bought them immediately. Just run your garbage disposal with water and drop in a tablet. It’ll clean out odor, bacteria, and other leftover grime. ({{dynamicPrice}}, Amazon)

Everyone, stop what you’re doing. Rifle Paper Co. now makes Kindle cases, AirPod Max covers, and tons of other cute tech accessories. I’m stocking up to make my tech products a little more enjoyable to the eye (while keeping them protected). The Kindle cases have a built-in hand strap and a magnetic cover. These would also make for some great gifts. ($48, Rifle Paper Co.)

J.Crew’s Rollneck sweaters have been a classic since the ‘80s. The brand brought them back last year in tons of refreshed colors and prints. I’m eyeing this red striped version. It has a roomy fit, and is ideal if you’re looking for high-quality pieces made without polyester. ($118, J.Crew)

Elongated shoulder bags are all the rage right now. I recently bought this chocolate brown one from Madewell after it was out of stock for a few weeks. It is deceivingly spacious, and the extra-long shoulder straps make it ultra-comfortable to wear. I also love that it has a strong magnetic closure and a couple of internal compartments. ($168, Madewell)

With getting married this year, I’ve seen just about all the fine china out there. The trendiest style is this one from Ginori, and as you can guess, it’s expensive. To my surprise, Meri Meri, the party accessory brand, just released these paper plates, which are practically a dupe. ($11.50, Meri Meri)

It’s 2026, which means innovation is coming in the form of diaper bags. This compact option from Huhu is spacious without being excessive, and even has a slot just for wipes. It also has a couple of interior pockets for bottles and a changing pad. ($125, Huhu)

When in doubt, throw on a henley. This one comes in five colorways, and can easily be dressed-up or down. Wear it on its own or add a turtleneck underneath on extra-cold days. No one will ever know it’s $90 with how expensive it looks. ($90, Abercrombie & Fitch)

Sometimes, I don’t want Valentine’s Day accessories that are too on the nose, so Glamnetic’s latest Love Notes collection is perfect because it feels seasonally appropriate without being too on theme. The brand makes some of our editors’ favorite press-on nails. They’re incredibly user-friendly, the glue isn’t messy, and they actually last. I want to stock up on this pair for year-round wear. ($19.99, Glamnetic)

NEOM is known for its relaxing candles and scented essential oil blends, but it just launched these rollerball pens for sleep, energy, and relaxation. Whether you’re a nervous traveler or want something small and simple to bring some self-care into your routine, go for these. This Calming one is my favorite of the three with notes of lavender, chamomile, and sweet orange. Roll it onto your pressure points and inhale. ($22, Ulta)

Our Commerce VP put me onto this brand, Laifen, which is known for its very compact, yet powerful hair tools. Its standout product: this blow-dryer, which comes with two magnetic attachments. It claims to completely dry long hair in about five minutes, so it’s ideal if you travel a lot or don’t want your weekly at-home blow-dry to feel like an arm workout. ({{dynamicPrice}}, Amazon)

In case you needed to know about yet another Summer Friday’s Lip Butter Balm dupe, look to Covergirl’s Squishy Glaze. It’s under $12, and both the shade offerings and the applicators are eerily similar. I’ve also been loving its drugstore version of Glossier’s Boy Brow. ({{dynamicPrice}}, Amazon)

I’m currently working on a story about the drugstore beauty’s resurgence in 2026. And while you might be saying “Margo, I never stopped shopping at the drugstore,” I feel like TikTok and Instagram’s algorithm villanized it, setting up more expensive brands for success. For said upcoming story, I’ve been eyeing this new launch from Banana Boat. It’s an SPF 50 sunscreen that’s both derm- and pediatrician-approved. Perfect if you want something that reminds you of Supergoop without the hefty price. ({{dynamicPrice}}, Amazon)

I knew Ordinary Habit for its frameable, design-forward puzzles. The small, women-owned brand just launched this For Now guided journal. It’s gorgeous and has prompts for list-making, doodling, reflections, and more. Want more stationery recs? Check out my latest story here. ($28, Ordinary Habit)

Chris McMillan, the celebrity hairstylist behind The Rachel, now has a hair-care line at Sephora. I’ve been floored by the results of his Glassy Smooth Blowdry Spray. I have fine, wavy hair and this gives me a frizz-free, shiny blowout that lasts. Try the $16 mini before you buy the full size. ($16+, Sephora)